CNIB TV PSA

This PSA campaign for the Canadian National Institute for the Blind used clever misdirects to challenge misconceptions around hiring candidates who are blind or partially sighted.

My Role: Agency Broadcast Producer

Shoot Location: Toronto

 

“Interview” 30 sec TV spot

Production Highlights:

  • We auditioned and cast real people who were blind or partially sighted to fully support our message.

  • To satisfy bilingual requirements, we double shot each scene in English and French with totally separate casts.

“Developer” 30 sec TV spot

Credits:

Agency: DDB Canada

Brand: CNIB

Creative Team: Kelsey Hughes, Aisling Penco

Director: Aleysa Young

Year: 2016

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