Beetle Road Stories
We created an interactive digital experience where users could take a virtual test drive through Canada and enter for a chance to win a brand new car.
My Role: Digital Producer
Watch the campaign case study
Project Highlights:
Our developers used Google Streetview APIs to prototype and build a unique virtual experience to give users a whirlwind tour around the country.
Universal Artists partnered with us to provide music based landmarks along the virtual road trip, with video content of some of their iconic musicians.
360 degree imaging was captured inside real Beetle cars for users to experience an interior view of each model.
Campaign website screenshots
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Credits:
Agency: DDB Canada
Brand: Volkswagen
Creative Team: Rob Sturch, Murray Falconer, Jon Mandell
Developers: Justin McLeod, Bart Nagel, Tyson Yau
