Beetle Road Stories

We created an interactive digital experience where users could take a virtual test drive through Canada and enter for a chance to win a brand new car.

My Role: Digital Producer

Watch the campaign case study

Project Highlights:

  • Our developers used Google Streetview APIs to prototype and build a unique virtual experience to give users a whirlwind tour around the country.

  • Universal Artists partnered with us to provide music based landmarks along the virtual road trip, with video content of some of their iconic musicians.

  • 360 degree imaging was captured inside real Beetle cars for users to experience an interior view of each model.

Credits:

Agency: DDB Canada

Brand: Volkswagen

Creative Team: Rob Sturch, Murray Falconer, Jon Mandell

Developers: Justin McLeod, Bart Nagel, Tyson Yau

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