Destination Canada

To promote Canada as a desirable destination for young Americans, we created an online video to showcase all the attractions the country has to offer - some of which you might not want to tell your mom about afterwards.

My Role: Video Producer

Shoot Locations: Montreal, Vancouver

Online web spot

Production Highlights:

  • We compiled a list of hotspots in Montreal and Vancouver and were able to get permission to bring our small crew into film at their restaurants, bars and art galleries.

  • We partnered with director Leo Zuckerman on licensing some of his amazing wilderness and sports footage, as well as to shoot new footage in Montreal and Vancouver. Some additional stock from our provincial tourism stakeholders were also used as supplemental footage.

  • A sound designer in France was hired to create a dubstep-inspired original track. (Dubstep was very cool in 2013 still, I assure you)

Screen Shot 2020-12-15 at 11.16.46 AM.png
Screen Shot 2020-12-15 at 11.10.41 AM.png
Screen Shot 2020-12-15 at 11.12.57 AM.png
Screen Shot 2020-12-15 at 11.11.20 AM.png
Screen Shot 2020-12-15 at 11.13.25 AM.png
Screen Shot 2020-12-15 at 11.13.51 AM.png
Screen Shot 2020-12-15 at 11.11.41 AM.png
Screen Shot 2020-12-15 at 11.16.30 AM.png
Screen Shot 2020-12-15 at 11.14.28 AM.png

Credits:

Agency: DDB Canada

Brand: Destination Canada

Creative Team: Fred Mazzola, Geoff Vreeken

Director: Leo Zuckerman

Post Production: Chris Murphy (Relish)

Original Music + Sound Design: Gregory Tanielian

Year: 2013

Previous

Evo Car Share
Next

Volkswagen Beetle