Membership is Rewarding
This multi-year TV campaign demonstrated that BCAA Members can find savings in some surprising places.
My Role: Agency Broadcast Producer
Shoot Location: Vancouver
“Crybaby” 30 sec TV spot
Production Highlights:
A mix of practical effects and VFX shots were combined to create the visual gags for each spot. One script required a cheeky squirrel. Our timeline was too short to train a real squirrel (trust me, I looked into it), so a computer generated one was added instead in post production.
You know the saying “never work with children or animals”? Over the course of 10 spots, we had cats, pigeons, kids, babies (and backup babies) on set.
One spot’s joke about bald spots garnered no less than 3 official complaints to the Canadian telecaster association. A touchy subject amongst viewers apparently.
“Handyman” - 30 sec TV spot
“Flowers” 30 sec TV spot
“Branch” 30 sec TV spot
“Price Gun” 30 sec TV spot
“About Town” 30 sec TV spot
“Cast” 30 sec TV spot
“Bellhop” 30 sec TV spot
Credits:
Agency: DDB Canada
Brand: BCAA
Creative Team: Kelsey Hughes, Kevin Rathgeber, Neil Shapiro, John Larigakis
Director: Mark Gilbert (Untitled Films) / Shawn Z (Radke)
Post Production: Matthew Griffiths (Cycle Media) / Melanie Snagg (PostPro Media)
Audio & Sound Design: Wave Productions
VFX: The Embassy
Year: 2015-2016