Lululemon Fall Outerwear
This global campaign showcased the flexibility of the brand’s outerwear in urban and nature environments.
My Role: Photo + Video Producer
Shoot Locations: Beijing, Los Angeles, New York City, Vancouver, Seattle, Denver
Production Highlights:
Traveled to Beijing to produce content with Lululemon’s in-market China team and their celebrity spokesman, Qu Chu Xiao.
Produced shoots in 5 cities across North America, wrangling crews on set in busy urban locations (we drew quite the crowd in the middle of Hudson Yards in NYC).
CG animations were created to enhance education about the technical inner-workings of the outerwear.
“Feel At One” with motocross racer Dean Wilson
“Feel At One” with Chinese actor Qu Chu Xiao
“Feel At One” with fly-fishing guide Maddie Brenneman
“Feel At One” with yogi Sara Clark
Product campaign assets
Campaign PR
Campaign OOH
Campaign in-store
Campaign homepage
Credits:
Brand: Lululemon
Photographer: Thompson Chan, Matt Korinek (Beijing shoot)
Video Direction & Editorial: Salazar Films
CG Animations: The Sequence Group
Year: 2019