Team Canada x Lululemon

To launch Lululemon’s partnership as Team Canada’s official team outfitter, we invited 10 Canadian Olympians and Paralympians to showcase the new kit for Beijing 2022.

My Role: Photo + Video Producer (In-House)

Shoot Location: Vancouver

Production Highlights:

  • Meeting 10 athletes who traveled in from across Canada to shoot in studio with our team to preview the official team outfits

  • Working closely with our stylists, product design and sample operations teams and learning so much about the details and intention behind all their work

  • Watching the Beijing Olympic and Paralympic Games play on the CBC and seeing our creative air during the livestream!

Team Canada collection online video spot

Team Canada collection online video spot

Credits:

Brand: Lululemon

Photographer: Ibra Hasan

Year: 2022

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