Team Canada x Lululemon

To announce Lululemon’s as Team Canada’s official team outfitter, we invited 10 Canadian Olympic and Paralympic athletes to show off the new kit to the world.

My Role: Brand Producer

Project Highlights:

Bringing together athletes across ski, snowboard, hockey, bobsleigh and ice dancing to wear the new Team Canada uniform for the first time.
Working closely with our product design, sample operations and styling teams and learning so much about the details and intention behind the kit.
Watching the Beijing Olympic and Paralympic Games and seeing our creative air during the livestream!