Production Highlights:

• Animated spots were created to tell the stories of Lululemon’s inspiring ambassadors and community members.

• Key stores had their exteriors wrapped in the newly designed manifesto graphic.

• A special edition product capsule and shopping bags were available for the brand’s most loyal fans.

• Celebratory events happened across North America, Asia, and Europe, culminating at Vancouver’s Sunset Festival with headliner Diplo.