VW “Sun Chasers”
To promote the launch of Volkswagen’s new Golf SportWagen with All-Wheel Drive, we shot this heartwarming TV spot of a father and daughter in search of sun.
My Role: Agency Broadcast Producer
Shoot Location: Toronto
TV campaign spot
Production Highlights:
A mix of practical rain effects and VFX muddy terrain were combined to turn our dry and sunny summer shoot day in Caledon, Ontario into a weathery looking spot.
Auditions to find an expressive child actor ranged from adorable to more adorable.
Remote sessions were held from Toronto to patch in our Vancouver creative team as we collaborated with editorial, colour and audio partners from afar.
Credits:
Agency: DDB Canada
Brand: Volkswagen
Creative Team: Rob Sturch, Kelsey Hughes, Ella Dalling
Director: Arni Thor Jonsson (Soft Citizen)
Post Production: Marc Langley (Rooster Post)
VFX: Alter Ego
Music & Sound Design: Grayson Matthews
Year: 2016