Netflix Daredevil Stunt
The Netflix series Daredevil is known for its intricate fighting scenes. Season 2 promised the intro of two new antagonists, Punisher and Elektra. We took the fight to the streets of Toronto by adding real 3D damage elements to billboards as fans’ hashtags determined who was going to win the battle each day.
My Role: Stunt + OOH Producer
Location: Toronto
Watch the campaign case study
Project Highlights:
Daily social reporting meetings with the Netflix team were held to tally up user votes. Immediately after, logistics were coordinated with the media team to add giant damage elements to the billboards based on the results.
A photo retoucher was brought on to add battle scars, bruises and bullet holes that could be vinyl printed and applied to the billboards as the campaign went on.
Giant 3D weapons inspired by each comic book character were fabricated and mounted onto the billboards.
The stunt went live during Toronto Comicon and culminated in a premiere viewing party hosted by Vice.
Credits:
Agency: DDB Canada
Brand: Netflix
Creative Team: John Larigakis, Jon Mandell, Daryl Gardiner
OOH Production: Clear Channel