Evo Car Share
Our team had the opportunity to build a new car share brand from the ground up - including naming the service, logo design, website and app experience, and an advertising campaign to launch it in Vancouver.
My role: Branding Project Manager & Campaign Producer
“Let’s Play” - 30 sec TV spot
Project Highlights:
We tested a number of names and logo designs with consumers, with Evo eventually chosen as a nod to “the evolution of car share”.
During early stages, our design team got to shape the look and feel of the service, including the branded car decals, welcome manuals, app design and a retail store space in Gastown.
A fully integrated launch campaign aimed to challenge the leading competitor, car2go, with cinema spots, print collateral, online display, OOH and newspaper ads.
“Let’s Watch” - 30 sec TV spot
How-To Video - “Find a car”
How-To Video - “Hit the road”
Print + OOH Ads
Print + OOH Ads
Print + OOH Ads
Credits:
Agency: DDB Canada
Brand: Evo Car Share / BCAA
Creative Team: Tim Hoffpauir, Chloe Lan, Kevin Rathgeber, Daryl Gardiner, Kelsey Hughes, Murray Falconer
Director: Mark Gilbert (Untitled Films)
Lifestyle Photographer: Boone Rodriguez
Car Photographer: Philip Jarmain
Post Production: Matthew Griffiths (Cycle Media)
Music + Sound Design: GGRP
Animation: Linetest