Unexpectedly Flavourful
The 3pm work day slump is too real. To encourage a quick snack break, we created this TV and online campaign full of colourful characters.
My Role: Agency Broadcast Producer
Shoot Location: Toronto
30 sec TV spot
Production Highlights:
We worked with a mascot creator to fabricate full sized ketchup bottle, salt shaker, lime, cheddar and pickle costumes for our actors.
Animated versions of our flavour characters were created in an online extension of the campaign.
A scene depicting a man dressed in a ketchup costume falling from the top of an elevator car not only required us to upgrade our union actor to the “stunt” category, but we were also asked to add a “do not attempt at home” message on screen.
“Ketchup” - 6 sec bumper
“Caramel Chocolate Chip” - 6 sec bumper
“Italian Herb & Olive Oil” - 6 sec bumper
“Spicy Chipotle” - 6 sec bumper
“Crunchy Dill” - 6 sec bumper
“Sea Salt & Lime” - 6 sec bumper
Costume development
Costume development
Costume development
Costume development
Credits:
Agency: DDB Canada
Brand: Crispy Minis (PepsiCo Foods / Quaker)
Creative Team: Dean Lee, John Larigakis, Aisling Penco
Director: Jerk Store (Ben Weinberg & Pat Andrews)
Post Production: Matthew Griffiths (Cycle Media)
Animation: Wonderlust
Music & Sound Design: Wave Productions
Year: 2017