Snack Time
To promote the consumption of milk with teens, we created a comedic cartoon series about a talking carton of Milk and all his snack food friends.
My Role: Video Content Producer + Project Manager
Episode 5 - “Party”
Production Highlights:
Over the course of 85 released episodes, the series gained over 28 million views and 36,000 subscribers.
Special themed episodes played on the big screen before movie releases like Hunger Games and Star Wars, and USB’s shaped like our main character were handed out to audiences.
Voice over sessions had us crying laughing with our amazing voice cast who gave life to our characters.
The campaign won big in award shows, including a gold London International Awards, Marketing Awards and Lotus Awards.
Episode 1 - “Emergency Room”
Episode 20 - “Ex-Girlfriend”
Episode 62 - “Candy”
Watch the campaign case study
Episode 15 - “Cosplay”
Episode 43 & Cinema Spot - “Halloween”
Episode 25 - “Pizza”
Episode 74 - “Rap Battle”
Episode 13 - “Pick Up”
Episode 4 - “Joke”
Episode 55 - “Remote”
Episode 23 & Cinema Spot - “Movies”
Social content
Social content
Social content
Social content
Social content
Social content
Credits:
Agency: DDB Canada
Brand: Milk West (BC Dairy, Alberta Milk, Sask Milk, Manitoba Dairy Farmers)
Creative Team: Neil Shapiro, John Larigakis
Animation: Yeti Farm Creative
Audio & Sound Design: Wave Productions
Year: 2014-2017